…is your one particular chance to stand out in the marketplace.

You’re right! You’ve put so many hours into creating those job descriptions, striving to make it capture the very essence of the kind of help you need around. You did all that while delivering for your own role, plus struggling to cover-up for that someone else you’re looking for.

You realize it’s impossible for that one page to express all of the things left undone and that annoys you terribly. If only you could do more.
But there are only so much of you or time that you can consume or squeeze into one day. And then another evening comes to end and yet that list remains full of things that seem forever doomed to their same old pending status.

You took all the “necessary” steps, checked all those boxes and held all the discussions and presentations that the internal processes required of you. You thought your job was done and allowed yourself to feel exhausted by it.

You are a modern person; you do things as fashion dictates, so you posted that job description on social media, topped by a flavoured notorious headline that you quickly chose online to go with it.
Your add is up for weeks now and nothing tangible has happened. The frustration hits the ceiling as you continue to come short on hiring the help you need so much.

If only the people would know! Right?

And yet this is the very important detail which you failed to address. The external steps! The story about you and your need is nowhere to be found. All that one can see is your profile, that headline and the job description.
Templates, templates and templates again.

Think about it! If you are not impressed by a million of CVs filled-in by a million of different people, on roughly the same format, with mostly the same type of data, why on Earth would you expect your add to yield somewhat attention of anyone looking at the sea of job adds that floods the internet nowadays?

That kind of tree (read “process”) has stopped giving fruits far long ago and the reason for it being still in place is that not enough people have decided to shed its shadow and step into the light by creating and displaying something new that would be truly representative of them, genuine and by default appealing.
But that’s changing and so should you!

While you are looking for talent worth hiring, you have to show up as worth considering!

Looking at it from the perspective of benefits a good hire brings to a company, you may simply see your recruiting as a fund raiser event.
You are throwing such a party at the same time your competitors do.
What does your invitation letter say?

What’s the story that would make people come to you?